Important aspects of sustainable broiler production to keep safe the industry
Fadi joined BRF in 2008 as the leader of a green field project, to establish a sales and distribution company in Saudi Arabia. The result was a complete transformation of the business model, from trading to a direct distribution, improving margins by several multiples and reshaping the business strategy of the region. Since 2013, he became the commercial director of the MENA region, leading the acquisition and integration of 4 other sales and distribution companies in UAE, Kuwait, Qatar and Oman, generating similar results. In Early 2016, he became the Global Business Development Executive Director leading strategic planning, Mergers and Acquisitions and Global Intelligence departments.The previous 10 years, he played several roles leading the Frozen Food Stuffs Division of Abbar and Zainy Cold Stores, the largest distributor of Temperature Controlled Food Products in the Middle East and the largest distributor of BRF in the world.