The real truth on poultry meat and management of consumer perception
Christine AGNES is in charge of relations with the food industry in the Europe Middle East Africa area for Elanco. After completing her business degree, she developed her career around a central theme: marketing and innovation of fast moving consumer goods. She has continued for fifteen years in the dairy industry for Bel and Lactalis groups. In 2008, she joined the poultry industry and managed the Marketing and R&D departments for Gastronome and Ronsard. Since 2014, when she joined Elanco, she has collaborated with the major players of the food industry to develop a positive image of farming, and messages towards consumers.